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Posts Tagged ‘networking’

Getting In Our Facebook

In REACH News on June 3, 2010 at 9:31 pm

Nine months ago, when I was asked to speak on social media at a local business luncheon, one of the first pieces of news I brought to that crowd was this: there are no rules. It’s still true. When it comes to promoting your business via online networks like Facebook and Twitter, there is a mountain of potential and no trail maps. No proven methodologies. No best practices. None of the “click here to get started” pathways we’ve become accustomed to. It really is the Wild West out there. We really are making this up as we go. Therefore, every “policy” on social media is formed mostly on the basis of what makes sense at the time – what “seems like it should work.” Today, I’m announcing such a policy for REACH.

Many in our network may not notice or care how we approach Facebook, but we at REACH are firm believers in having a plan. The plan can be malleable, but it needs to exist. Plus, we work hard to be on the front lines of new media, tools, trends, etc. in marketing and communications. If anyone is writing company policies for social media – for themselves or clients – we want it to be us.

So with that background, here’s the announcement: REACH will not have a Facebook account. Here are the deets:

Actually, I have TWO Facebook accounts (don’t tell Facebook.) I have one attached to my personal email that I use often for updates on everything I’m involved with from my kids’ soccer games to church outings to REACH projects. That is as it should be. This is the account I created long ago when I first got sucked into the swirling vortex of time wasting that is Facebook.

But as social media continued to grow as a tool for sales, marketing and organizing customers, REACH began to offer more assistance to its clients in that area. At that time, I opened a second Facebook account – this one attached my my company email address. I did this because I needed an account to name as administrator of our clients’ fan pages and while I don’t mind confluence of my personal and professional life on my own wall, there’s no place for that in our clients’ updates. I needed to keep those separate. I don’t use this REACH account to connect with anyone personally or professionally. I only use it as an empty account from which to administer our clients’ Facebook ads, status updates, fan pages, contests, etc.

So that brought me to a crisis of organization: wouldn’t it make sense to separate my personal account from all things REACH and use the work account to only offer company news and updates? Wouldn’t it make sense for me to continually maintain two Facebook accounts and never cross their streams?

I asked friends about this. I asked colleagues in marketing. I even posted the question on my wall to see what my friends themselves thought. The results of that polling were not helpful. About a third of the people thought I should separate the two. A third thought I shouldn’t. And a third told me to get a life. But regardless of which course they recommended or how they expressed it, all of them gave ascent to one theme: it’s about people.

People don’t use Facebook to connect with companies – at least not primarily. People long to connect with other people. We are social creatures; relational to the core. That’s what made Facebook so successful in the first place. And for all their recent foibles, it’s something that Facebook has understood and protected pretty well. They sell ads on the side (literally). They allow fan pages and causes (created by people). But their primary function is to connect people.

So a company Facebook account that never gave my friends any news other than the company’s latest win or award would ultimately be a waste of time. On the other hand, my work is a big part of my life and stripping out any references to business or creative work would be leaving a hole in my Wall for those who really are interested in knowing and keeping up with me.

So until there’s a logical and relational reason to change our policy, REACH will not keep a company account separate from our personal accounts. We might tinker with a fan page eventually, but if you’re really interested ing getting to know REACH, then I suggest getting to know me, Jeremy, Mark and Amyjo. We’re fun people. I think you’d like us.

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Breakfast of Champions

In REACH News on August 26, 2009 at 2:18 pm

Wheaties100REACH founder Ryan Sanders will be a panelist at an upcoming business seminar hosted by the Greater Irving-Las Colinas Chamber of Commerce and sponsored by¬† Wal-Mart and Sam’s Club. The first ever Breakfast of Champions chamber event will take place September 10 at 8 a.m. at the Westin DFW North Hotel at 4545 W. John Carpenter Freeway in Irving.

Ryan will be featured in a breakout session called Marketing Your Business for Success along with corporate identity artist David Fiegenschue and online marketing guru Wael Salama. The breakout is an encore of the same panel featured at the April 2009 Coffee Break networking event. The marketing session is one of nine breakouts at the event designed to help small business owners improve their companies.

REACH was also involved in planning the event and designed invitations and some of the table decor. REACH will also provide video services allowing the chamber to post discussions online after the event for those who take part.

The event will feature a keynote address by Mary Scott Nabers, former Texas Railroad Commisisoner and CEO of Strategic Partners, Inc. who will speak on “Success In Selling to the Trillion Dollar Government Marketplace”

Other breakout sessions will cover the following topics.

  • Public Relations 101 – Learn how to get your story in the media for free and how to respond to the media when a crisis happens. Panelists: Denisha Stephens and Gail Cooksey
  • Social Networking for Business – Understand how to use Facebook, Twitter and other social networks to generate business. Panelist: Dirk Spencer
  • Generating Business Using the Dallas Business Journal – Gain insights into how to use this regional business publication to maximize lead generation. Panelist: Roxanne Clary
  • Show Me the Money – Explore financing sources for small businesses and entrepreneurs. Panelists: Billy Medina, Mike Mora and Adelia Cantu
  • Developing A Blue Ribbon Small Business – Hear from several U.S. Chamber of Commerce Small Business Blue Ribbon Award winners about their secrets of success and how to participate in this great recognition program. Panelists; Brian Smith, JoAnn Goin, Rick Stephenson, and Tim Proctor
  • Creditworthiness – Your Business Lifeline – Gain an understanding of what composes your credit score and its impact on obtaining credit from your banker. Panelists: Todd Mark, Richard Shook and Kern Grant
  • Education Entities – A Strategic Resource – Learn how local education entities can be a resource for your success. Panelists; Carlene Ross, Thelma Cantu, Dr. Stan Kroder
  • Using Wireless Technology for Business and Balance – Make your small business virtual for greater success while providing balance for relaxation and family. Panelists: Brett Femrite, Robert and Tamara Fulcher

Coffee Break

In Uncategorized on April 9, 2009 at 6:43 pm

I was honored to speak in a panel discussion on marketing at the chamber’s monthly Coffee Break on the Main this morning. The event is held on the second Thursday of every month at Receptions on the Main in downtown Irving. This morning, it was packed. I have never seen that many people there – probably about 60. My panelmates were Wael Salama from EBM Corp. and David Fiegenschue of FigDesign. Wael discussed internet marketing and social networking. David had tips on graphic design, logo development and visual communications. The event was fun and the Q&A session was lively. I went away thinking, “Why don’t we capture this on video and post it for others to learn from?” Maybe that’s the next project….