Archive for the ‘Uncategorized’ Category


In Uncategorized on June 23, 2009 at 12:08 am

We interrupt this Top 10 List to bring you this from today’s Wall Street Journal:

As Steaks Mount, Hare Krishnas Beef Up Appeals to Save Cows

West Virginia Sanctuary Faces Lean Times; Feed ‘Rama’ for $51 a Month, Get a Photo, Too

…or for $13 less, you could sponsor a human.

Reason #7 – More Media = More Savings

In Uncategorized on June 22, 2009 at 10:33 pm

More Media = More Savings: This recession could not have come at a better time for forward-thinking marketers. There are more communications tools available to companies today than ever before and many of them are very affordable. A little research and some time preparing your message, and you could be using Twitter, Email, text or Facebook to build loyalty or reach customers you never would have before.

Reason #8

In Uncategorized on June 20, 2009 at 3:19 pm

#8 Bargain Hunting: Creative services companies, consultants, printers – all are cutting prices and passing savings along to you. A new website that would have cost $8,000 last year, might cost $5,000 today. Or this may be the chance for you to engage that ad agency that you couldn’t afford a year ago.

Reason #9

In Uncategorized on June 19, 2009 at 2:12 pm

#9  Buck the Competition: Your competitors are cutting back, which represents an opportunity to take market share. With a greater presence in the marketplace, you can collect a larger percentage of customers entering the market and emerge from the recession with a bigger slice of pie. Let your competitors play catch-up.

Reason to REACH #10

In Uncategorized on June 19, 2009 at 2:30 am

Today we’re starting a Top 10 list. From the home office in Irving, Texas, check here for the Top 10 reasons that a slow economy is the best time to invest in marketing.

#10  Sell Something: Sales are more important than ever. And sales don’t happen by themselves.

Speed of Tweet

In Uncategorized on June 11, 2009 at 6:04 pm

Seems like half of my continuing ed these days is just following Tweets, blogs, YouTube vids, and other content from ad / marketing movers and shakers. Even the formal seminars I’ve been to are both a source of endless tweets and posts as well as a forum for sharing them. Tweets are actually becoming content and vice versa. Feels like we’re missing something as we speed past. I have never seen anyone approach social media with what I would call a holistic strategy. Even guys like this are all over the map. Social media is so rich. Sometimes it feels like we’re taking a Sunday drive in a Formula 1 car. Is that a good analogy? We’re going too fast. There’s more to this than most of us are tapping into. Guess that fits the culture of the tools themselves. Just some thoughts.

In Uncategorized on June 11, 2009 at 5:59 pm

Crisis Communications, an art to say the least. Because of the sensitive nature of crises and changing methods of media, REACH continues to educate itself.

In Uncategorized on June 11, 2009 at 3:11 pm

Power outages in Irving have canceled this months Chamber Coffee Break at Receptions on Main, with no planned rescheduling.

In Uncategorized on June 10, 2009 at 9:24 pm

Vendors and clients make the world go-round. Do you need REACH? We want you!

In Uncategorized on June 10, 2009 at 9:23 pm

Proud to be supporting Irving Cares with food donations.