Archive for January, 2010|Monthly archive page

10 Marketing Resolutions for 2010

In Tips on January 5, 2010 at 1:25 am

1. I will get a handle on my database. I recently mined all of the business contacts from my own address book and came up with more names than either the Chamber of Commerce list I’ve been using or a similar search on Reference USA. That Outlook program you use every day? It’s a gold mine.

2. I will stay on top of my database. Once you’ve finished #1, stay on top of it with weekly or even daily maintenance. You get business cards every day. Don’t let them pile up on your desk or never get past your Outlook contacts. Put them in your database and contact them with your message. Even if they don’t seem like a prospective customer, they probably know someone who is.

3. I will track everything. Refuse to let any marketing message go out the door without a built-in tracking feature – landing page, unique phone number, special offer – anything to gauge effectiveness of the message and media.

4. I will have a plan. It’s a new year. Time for planning! Take advantage of that new year feeling and write out a simple marketing plan for at least for the first quarter of 2010. Even if it’s one ad in one magazine. Just do it. Then you’ll at least have some benchmark to review and expand in the future.

5. I will manage social media. The keyword here is manage. The danger is that it will manage you or it will go unused. Don’t let either happen. Resolve to use it as a tool, but set boundaries lest you become a Twitter tool yourself.

6. I will integrate with sales. The best marketing in the world doesn’t close any deals. Be sure your marketing supports your sales team by giving them what they need. It’s a fine line between guarding the brand and suffocating it. Try to do the former without the latter.

7. I will shoot stuff. On the web, pictures and videos are absolutely essential. Video is the new copy. We spend more and more time online but read less and less. And your web video doesn’t have to be Oscar caliber. Invest in a little camera. Shoot stuff. Load it up. Done.

8. I will work the numbers. How many sales do you need to make this month? What percentage of marketing contacts turn into sales? Do the math and hit your mark. It may mean more work to build that database, but not doing it means betting on long shots. Play the averages. Give yourself a chance.

9. I will not stress. Notwithstanding #8, marketing is an art, not a science. Let yourself fail. Learn from your mistakes. Yes, times are lean right now but fretting won’t improve your CTR or your revenue.

10. I will create beauty. You MUST be passionate about your message. If you don’t believe in what your selling, no one is going to buy from you. If your marketing has gotten stale or burdensome, stop what your doing and retool. Create a message and identity that you want to wear on a t-shirt and shout from the rooftops. Refused to be ashamed of your marketing any more.

Happy New Year! (And Old)

In Kindness on January 2, 2010 at 1:59 am

Happy New Year!
To open 2010, I can’t help but taking a quick look back at 2009, especially related to what has happened with Water Is Basic. But WIB Coordinator Trey Hill says it better than I can. Please read his end-of-year letter below. And please consider joining the cause and see more lives changed this year!

Water is Basic Year End Update
Fri, December 18, 2009 3:05:08 PM
What an incredible year!

On behalf of everyone involved with Water is Basic and the people we serve in Sudan, I want to tell you how thankful we are for your support – 2009 has been a very special year and you were a huge part of it.

This spring we saw drilling begin in earnest. Our two Sudanese drilling crews worked through stifling heat and heavy rain, traversed difficult roads and thick stretches of bush so that their countrymen could have clean water. It may not sound like much, but Sudan is a place where tribal ties run deep and for these men to do what they do across tribal lines is momentous.

On November 6th, the 100th Water is Basic well struck water in the village of Katanga in Morobo County – a well the crew nicknamed the Hallelujah Well. One hundred communities – villages, schools, orphanages, even a prison – now have clean water because of their sweat and your gifts.

Hallelujah indeed.

To put the accomplishments of this year into perspective, 100 wells means that 200,000 Sudanese women & children no longer have to walk miles across dangerous terrain to get clean water. It means that thousands upon thousands of children now have hope of making it past their 5th birthday because they no longer have to worry about waterborne illness. One hundred wells means that 200,000 people in Southern Sudan have met the God of peace & know that He & His people are about quenching thirst.

There is only one word for that – Hallelujah!

As exciting as 2009 has been, 2010 looks to be even more amazing. Our partners in Sudan want to purchase a third drilling rig so they can serve the people in Darfur and they want to drill 200 new wells next year. In order to do this, they need your help.

Please continue to tell your friends, family, co-workers and classmates about Water is Basic – your energy and enthusiasm has always been the fuel that drives us. Don’t stop doing what you are doing.

Also, if you or anyone you know is looking for a worthy cause to support with a year end donation, please give to Water is Basic. You can do so online, here, or by mailing a check to Water is Basic c\o Irving Bible Church, 2435 Kinwest Parkway, Irving TX, 75063.

I hope the year behind us propels us into the year ahead.

Trey Hill