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Archive for December, 2009|Monthly archive page

How NOT to jump on the social media bandwagon

In Tips on December 14, 2009 at 5:13 pm

Here’s a short video that points to the most fundamental problem for the usefulness of social media to corporate marketing. That is, it wasn’t built for marketing. Companies are all very interested in “gaining followers” right now, but they’re applying the traditional marketing model to those relationships – using social media the same way the use broadcast media – to push out messages. That’s now what social media was intended for. It will take a lot of man hours and a lot of creativity to find the right model for best practices in using social networks in corporate messaging. Right now, no one is close. As I said in a previous post, there are no best practices for social media right now. It’s the Wild West out there. But smart minds are working on the problem. We’ll get there…

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