A Big Win!

In REACH News on September 1, 2009 at 5:12 pm


DFW FASTSIGNS Taps REACH for 2010 Marketing

Twenty-two North Texas FASTSIGNS franchises have engaged REACH to direct marketing and advertising efforts for their stores next year. The cooperative of 18 store owners voted unanimously to hire REACH after reviewing proposals and qualifications from three local agencies as well as FASTSIGNS’ corporate marketing department.

“We are very optimistic about working with REACH,” Co-op President and Irving franchisee Jeff Youngblood said. “We’re looking for a way to take our marketing to the next level and after considering three agencies, we’re convinced that REACH is the one to help us get there.”

REACH President Ryan Sanders said his agency’s approach to promoting FASTSIGNS in DFW will focus on direct marketing to business, property and construction managers who make decisions about signage vendors. Long considered a retail shop for banners and other vinyl signs, FASTSIGNS also produces high-quality dimensional and architectural signage.

“It didn’t take much market research to learn that the vinyl market is saturated,” Sanders said. “Part of our job will be to educate our target markets about FASTSIGNS capabilities beyond banners.”

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