Archive for September, 2009|Monthly archive page


In REACH News on September 28, 2009 at 7:30 pm
Ryan Sanders speaks at Breakfast of Champions

Ryan Sanders speaks at Breakfast of Champions

REACH was named a “Small Business Champion” at the Greater Irving-Las Colinas Chamber of Commerce Breakfast of Champions event September 10 at the Westin DFW Airport North. More than 200 small business leaders from Irving, Arlington and Coppell attended the event. REACH Founder Ryan Sanders served on a panel in a breakout session on “Marketing Your Business for Success”. Videos from the workshops should be available to attendees soon via the REACH website.

Is Your Brand Safe on Google?

In Trends on September 28, 2009 at 7:26 pm

A few months ago, a colleague confided in me that one of his clients was asking him to place pay-per-click ads using competitor names for keywords. He asked me if I knew whether that was legal. I told him I didn’t know whether it was legal, but it was certainly unethical. I encouraged him to avoid that practice. I don’t know if he ever did the work for the client, but he might have been interested in this article in the September 23 Wall Street Journal:

Google Wins Ground in Ad Case

Google Inc. can continue to let advertisers use rival brands’ trademarks as search keywords but could be liable for their wrongful use, according to a legal opinion prepared for Europe’s highest court.

Google is before the European Court of Justice in connection with a French case in which a number of companies, including LVMH Moet Hennessy Louis Vuitton, complained that the online search giant had infringed their trademark rights by allowing advertisers to use company trademarks as keywords.

One For the Ladies

In REACH News, Tips, Trends on September 23, 2009 at 7:32 pm

Spoke to about 60 lovely ladies at the Irving Chamber Women’s Alliance Luncheon today about social media. Great crowd and fun topic. As usual, the most common question is some version of this: “Is social media worth all the trouble?” My answer: “Not if you’re asking that question. Do it if you enjoy it and you see value in thought leadership. If you don’t, go do direct mail or pay-per-click.”

Here’s one of my slides with some social media tips:

Social Media Slides.015

A Big Win!

In REACH News on September 1, 2009 at 5:12 pm


DFW FASTSIGNS Taps REACH for 2010 Marketing

Twenty-two North Texas FASTSIGNS franchises have engaged REACH to direct marketing and advertising efforts for their stores next year. The cooperative of 18 store owners voted unanimously to hire REACH after reviewing proposals and qualifications from three local agencies as well as FASTSIGNS’ corporate marketing department.

“We are very optimistic about working with REACH,” Co-op President and Irving franchisee Jeff Youngblood said. “We’re looking for a way to take our marketing to the next level and after considering three agencies, we’re convinced that REACH is the one to help us get there.”

REACH President Ryan Sanders said his agency’s approach to promoting FASTSIGNS in DFW will focus on direct marketing to business, property and construction managers who make decisions about signage vendors. Long considered a retail shop for banners and other vinyl signs, FASTSIGNS also produces high-quality dimensional and architectural signage.

“It didn’t take much market research to learn that the vinyl market is saturated,” Sanders said. “Part of our job will be to educate our target markets about FASTSIGNS capabilities beyond banners.”