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Now THAT’S What I’m Talkin Bout!

In Uncategorized on June 25, 2009 at 6:22 pm

Research: Proactive Marketing During Recession

This Penn State study confirms the credo that savvy marketers have been living by for almost a year now – buy market share while it’s cheap! Now is the time to invest in great marketing.

For well-positioned companies, an economic recession should not prompt marketing cutbacks, but rather an aggressive increase in marketing spending to achieve superior business performance according to research authored by Gary Lilien and Arvind Rangaswamy of Penn State’s Smeal College of Business.

I also like the analogy to a cyclist on a climb. No one attacks on the flats because it’s not worth the effort. It’s hard to pull away from a pack that has fresh legs. Good riders attack on the climbs. Good businesses attack in recession.

penn_state_logo

Way to go Lions.

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