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No News from the Morning News

In Uncategorized on June 4, 2009 at 2:43 am

It’s certainly not a good idea for a PR guy to go around ticking off reporters but I have to say that this story in the Morning News this week is a prime example of poor gatekeeping.

Irving official’s text messages cast doubt on strength of Cowboys practice facility

There are clear tests of what makes information news and this meets none of them. In fact, it would have been more newsworthy if city officials had said ANYTHING other than what they said to one another. They said:
1. The structure didn’t seem to be very stable
2. The city followed all applicable procedures and inspections in its construction
3. Jerry Jones can be hard to work with

And who is surprised about those things?

Plus, consider that the reporter got zero from the Cowboys (a much more media-savvy organization) but the city officials, eager to accommodate someone who buys ink by the barrell, issued harmless comments that really carry no further information. If Mayor Gears and Tommy Gonzalez had had time for a more considered response they might have hung up on Brandon Formby. And Brandon wouldn’t have had a story at all.

Every time I talk to someone at the Morning News, I hear about another round of layoffs. It’s like a monthly occurrence. I’m afraid this kind of journalism won’t go very far to rescue them.

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