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Archive for June, 2009|Monthly archive page

Reason #5 – Success Breeds Success

In Uncategorized on June 29, 2009 at 7:29 pm

#5 Success Breeds Success: Companies who can show themselves to be strong during the lean times will gain customers, employee loyalty and respect in the marketplace. Use marketing to tell success stories about your own growth or improvements you’ve helped bring to clients. Case studies, white papers and client testimonials are more important now than ever. People love winners, and companies that show that they can win when the chips are down will also win when the recession is over.

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Now THAT’S What I’m Talkin Bout!

In Uncategorized on June 25, 2009 at 6:22 pm

Research: Proactive Marketing During Recession

This Penn State study confirms the credo that savvy marketers have been living by for almost a year now – buy market share while it’s cheap! Now is the time to invest in great marketing.

For well-positioned companies, an economic recession should not prompt marketing cutbacks, but rather an aggressive increase in marketing spending to achieve superior business performance according to research authored by Gary Lilien and Arvind Rangaswamy of Penn State’s Smeal College of Business.

I also like the analogy to a cyclist on a climb. No one attacks on the flats because it’s not worth the effort. It’s hard to pull away from a pack that has fresh legs. Good riders attack on the climbs. Good businesses attack in recession.

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Way to go Lions.

Reason #6 – People Are Watching

In Uncategorized on June 24, 2009 at 6:47 pm

(The latest in our countdown of reasons that a recession is a good time to sow marketing seeds.)

#6 People are Watching: Even audiences who may not be part of your typical target markets are watching. More eyes are on the business community these days, waiting to see who will fall next and who will rise above. It’s time to show your mettle. And remember: it’s not just customers who are watching. It’s potential employees too.

Facebook Study

In Uncategorized on June 24, 2009 at 3:27 pm

Niecole Crepeau has done yeoman’s work with some interesting conclusions in her study of Facebook users. Here’s an excerpt:

So, what’s it all mean and how can these findings be applied.  For those conducting campaigns through business/fan pages on Facebook, these first findings suggest some ways to tailor the campaigns, based on your demographic target.

For example, if a significant demographic target of a campaign is working parents, keep in mind their lower frequency for checking pages. You may need to run the campaign longer in order to get larger participation. Likewise, if the target is 25+ men, you may want to run the campaign longer.

When it comes to deciding what types of activities to initiate on fan/business pages, keep in mind your target demographic’s goals. (Note, in the next part of this series, I’ll report on the actual activities that different demographics partake of  in Facebook, which is also a strong factor to consider.) If your target is working fathers, chances are that quizzes and games aren’t going to work. But supplying information of interest to these men may draw them in.

On the other hand, if you’re looking for working men without children, campaign elements that are just for fun are a good bet. And for men, in general, applications and such that give them a chance to express themselves are likely to capture a good proportion.

If you’re targeting working moms, your best bet is tools or applications to help them reconnect with friends and family.  For women, in general, a reasonable percentage can probably be reached with campaign elements that are just about having fun. But if non-working, non-mothers is your target, information about events might be a better way to draw them in.

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In Uncategorized on June 23, 2009 at 8:13 pm

Another week of REACHing out to our clients.
Let us help you REACH out.

Priorities

In Uncategorized on June 23, 2009 at 12:08 am

We interrupt this Top 10 List to bring you this from today’s Wall Street Journal:

As Steaks Mount, Hare Krishnas Beef Up Appeals to Save Cows

West Virginia Sanctuary Faces Lean Times; Feed ‘Rama’ for $51 a Month, Get a Photo, Too



…or for $13 less, you could sponsor a human.

Reason #7 – More Media = More Savings

In Uncategorized on June 22, 2009 at 10:33 pm

More Media = More Savings: This recession could not have come at a better time for forward-thinking marketers. There are more communications tools available to companies today than ever before and many of them are very affordable. A little research and some time preparing your message, and you could be using Twitter, Email, text or Facebook to build loyalty or reach customers you never would have before.

Reason #8

In Uncategorized on June 20, 2009 at 3:19 pm

#8 Bargain Hunting: Creative services companies, consultants, printers – all are cutting prices and passing savings along to you. A new website that would have cost $8,000 last year, might cost $5,000 today. Or this may be the chance for you to engage that ad agency that you couldn’t afford a year ago.

Reason #9

In Uncategorized on June 19, 2009 at 2:12 pm

#9  Buck the Competition: Your competitors are cutting back, which represents an opportunity to take market share. With a greater presence in the marketplace, you can collect a larger percentage of customers entering the market and emerge from the recession with a bigger slice of pie. Let your competitors play catch-up.

Reason to REACH #10

In Uncategorized on June 19, 2009 at 2:30 am

Today we’re starting a Top 10 list. From the home office in Irving, Texas, check here for the Top 10 reasons that a slow economy is the best time to invest in marketing.

#10  Sell Something: Sales are more important than ever. And sales don’t happen by themselves.