Archive for February, 2009|Monthly archive page

Sanders Named Irving Chamber Ambassador of the Quarter

In Uncategorized on February 26, 2009 at 9:59 pm

chamber-preferred-logoREACH President Ryan Sanders was named Ambassador of the Quarter for Fourth Quarter 2008, the Greater irving-Las Colinas Chamber of Commerce announced today. REACH has been a member of the Irving Chamber since January 2008 and Sanders has been an ambassador since June. REACH is an Irving marketing agency that helps clients reach their potential, reach their market and reach out.

Irving Chamber Ambassadors serve as liaisons between Irving Chamber staff and its members companies.The Ambassador Program exists to promote, serve and participate in the growth and development of the chamber and its members through attendance at civic and community functions and events; to serve as a public-relations arm of the Chamber; to deliver Chamber information packets; and to assist with recruitment and retention of members.

To win Ambassador of the Quarter, an ambassador must show commitment to the Irving Chamber and its members by supporting its mission, attending events, advocating on its behalf, and serving as a strong business proponent. To become an Irving Chamber Ambassador, a candidate must be a member in good standing with the Irving Chamber and must successfully complete the Ambassador Training Program.

As part of its commitment to community involvement, REACH staff members attend several Irving Chamber events each month. REACH also serves as a communication resource for the Irving Chamber. REACH has designed invitations and other print collateral for events such as the Irving Chamber Annual Banquet and Awards Ceremony, and the Irving State of the City Address. Currently, REACH is engaged in a planning process for marketing a city/chamber safety education program to surrounding North Texas communities.

Going Big

In Uncategorized on February 20, 2009 at 10:30 pm


A lot of days, our work at REACH is pretty mundane – a copy change here, a design tweak there, a meeting after that – lots of small details with small accounts that are important to do well but … well … small. So every once in a while it feels good to do something big. To go for it. That’s what we did today.

I just dropped off five copies of our 37-page social marketing proposal to the Texas Parks & Wildlife Department. We’re only pitching a portion of their marketing plan and, truth be told, we probably don’t have much of a shot. But it feels good to go for it.

We worked hard on the proposal (especially Amyjo). We had good ideas. Really new and insightful ideas, I thought, which is a hard thing to do. And we presented them well. Whether we win the bid or not, it felt good to sign all those forms and know that our proposal, if for no other reason than its originality, is going to be considered by a big client alongside agencies 10 times our size.

Who knows? Maybe we’ll shock the world. But even if we don’t, we at least have something to celebrate this weekend. Amyjo … Jeremy … Christine … congratulations. Now that it’s 4:30 on Friday, take the rest of the week off.


In Uncategorized on February 6, 2009 at 4:25 am


A Market for Marketing?

Last night, while attending the inaugural event for the North Texas Chapter of the Canadian-American Chamber of Commerce, I had the opportunity to spend a few valuable minutes with Chris Wallace, Executive Director of the Greater Irving-Las Colinas Chamber of Commerce. Chris is a sharp guy with political and business savvy. After all, he oversees an organization with 1400 members, some of them the largest companies in the world.

Chris’ bit of business wisdom last night was this: marketing is more important now than ever. While he might have been just saying that for my benefit, I really don’t think so. He cited a recent Dallas Morning News article (which I have tried in vain to find) that suggested that down economies are the perfect time to invest more in marketing, not less. While others are circling the wagons, entrepreneurs with guts and vision see the opportunity to grab more market share.

That was a business tip I was glad to hear from our chamber president and couldn’t agree with more. Here’s hoping many in our community will follow Chris’ advice (and – oh yeah – hire REACH to help.)